Wingding: Cashmere delicacy and intricate finesses intertwined to become the global lifestyle brand Pashma by Shilu Kumar. Being in the Indian luxury space for 5 years, the brand now heralds into the bespoke men’s, crafting a stellar niche of exquisite cashmere scarves with signature aesthetics. To showcase the Bespoke Men’s Scarves and Cashmere Knits, a warm evening was hosted at the swish Pashma flagship boutique at DLF Emporio, Vasant Kunj.
Pivotal: a range of cashmere knits in contemporary designs, snug fits is best suited to carry out the winter swag. Be warm and stylish in these solid coloured knits – you could customise a color for yourself, according to your own sensibility. There are printed jumpers, befitting à la mode taste, for the snazzy urbane men who like to prance in exaggerated swagger. The store marvels at beautiful cashmere Capes, Ponchos, shawls, Sweaters, Scarves, Cashmere Leggings, jewellery etc.
Shilu Kumar emphasises, “we want people to believe in comfort rather than the idea of perfection. Cashmere lends warmth, delicacy and it’s exquisite feel is beyond symmetry of fits – it’s a possession for those who swear by luxury and elegance with essentials of Indian aesthetics. The cashmere knit or the silk-cashmere jumper is a must for your wardrobe”.
Nuanced elements reflecting the brand’s Indian heritage are placed in a post-modern contemporary setting reflecting the brand’s journey that has taken “Made in India” across the globe. Shilu Kumar says, “I have spent a significant part of my life window shopping in Paris and Milan and I used to dream about living in those exquisite windows.”
So when designer Shilu Kumar started designing the recently opened global Pashma flagship at the DLF Emporio, she decided to indulge herself. Using the stores unique three-sided façade, she created window walkways where visitors can walk right into the windows and interact with the displays.
Guests: Some of the esteemed guests present on the occasion were Astrologer and Vaastu Expert Jai Madaan, Entrepreneur Kajoli Sehgal, Choreographer Liza Verma, Entrepreneur Sonal Jindal, Dr. Gunita Singh, Interior designer Parull Mahajan, Jewelery designer Pooja Vaswani, Ratan Kaul, Designer Pawan Sachdeva, Abhishek Kaushik, Meenakshi Dutt to name a few.