The ‘Trendspotters’, as Aashray Thatai likes to call his brand, pave the way with leading-edge, contempo fads for the fashion-forward and the style maven. Only 6 weeks into the souk, and the Brand – PostFold has already created a niche with their philosophy behind designing. Thriving on Desk to Dinner credo, The brand aims at providing the fashionistas with a wardrobe that could be metamorphosed from chic office wear to elegant and snazzy evening wear, with maybe just a little bit of layering or accessorization. Out with their Fall and Pre-Summer lines, there is something for everyone – from delicate lace, voguish lazer cuts, sheer skirts, semi-formal shirts, florals, solids, modish prints – these au courant silhouettes will mesmerize you.
This online comfort fashion brand has an amazing variety to offer both men and women – befitting the aesthetics and style sense of the spiffy Indian individual, PostFold will let you sway in style even post office hours. Ashish Gurnani, the co-founder, claims “after coming back from abroad, I realized Desk to Dinner ideology hasn’t really hit the Indian scene of fashion. What you wear to office is restricted and can’t be conceived of as an outfit post office hours say for a gathering or a party. That’s when me and Aashray though of starting this brand”. So, now you could wear that floral top under a blazer to office and remove the blazer for the evening, add a few accessories, maybe slip into stilettos and there you go – you’re ready to rock the evening with friends. Men can choose from fine quality solid polos, nautical tees, cotton check shirts etc.
Bridging the gap between the high end and the low quality affordable fashion, PostFold has created lines that are of supreme quality yet reasonably priced.
We got a chance to see how it’s all done at their factory in Gurgaon. The massive setup has a lot of grinding to do to deliver us our dream silhouettes – from dying, cutting, grading, lab testing, embroidery, stitching, ironing and finally packaging – it’s quite a rocket science.
So much goes into creating our wardrobe – the fabric goes through various quality checking processes to ensure the correct Acidic levels, colorfast tests and others. Only after that does it pass of as fine before becoming the part of a thematic line.
It was a beautiful day spent at the factory under warm hospitality of the most convivial founders – Ashish and Aashray.
PS: Thank You!
Plz watch the YouTube video here